The Science Behind the Black and Blue (or White and Gold) Dress–Whopping 800,000 tweets posted on #TheDress

dress

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Blue and black? White and gold? For the company behind the chromatically ambiguous dress that went viral on Friday morning, it’s all green.

While social media users argue if #thedress is blue and black or white and gold, the British clothing company behind the suddenly famous frock is reaping the benefits of the Internet’s befuddlement.

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