Programmatic advertising, say experts, is a technique of buying and selling digital ads using algorithms.

It automates the digital media transaction process, requiring minimal or zero human intervention, thereby enhancing efficiency.

Programmatic Marketing

Must Read/Check this else you suffer from CYBERCHONDRIA

cyberchondria 2Cyberchondria is a growing concern among many healthcare practitioners as patients can now research any and all symptoms of a rare disease, illness or condition, and manifest a state of medical anxiety.

Cancer is easier to cure and treat if diagnosed earlier! Google to launch cancer detection wristband

Google Invents Fake Skin To Test Its Cancer-detecting Wristband

Google Invents Fake Skin To Test Its Cancer-Detecting Wristband

Cancer is easier to cure and treat if diagnosed earlier. And for this, researchers have come up with different imaging techniques, endoscopy, tissue samples, and cancer screening to detect this deadly disease at an early stage. But have you ever wondered that cancer be detect by just wearing a wristband? And for that to become a reality, tech giant Google has invented a fake skin.

In the past, the popular search engine has quietly set up a health research facility that has provided employment to more than 100 doctors and scientists.

This health research facility is part of the research and development division Google X, which has also come up with innovative inventions like self-driving cars as well as Google Glass.

The other project, which is currently in the developmental stage, adds magnetic nanoparticles into a bloodstream of the patient to detect cancerous cells. And it’s these luminous nanoparticles that measure nearly one-thousandth the width of a red blood cell.

According to researchers, the nanoparticles collect information as they pass through the red blood cells. Using light signals transmitted from the veins through the skin in the wrist, the same information is picked up by a wristband.

These nanoparticles will communicate with the magnetic wristband through light signals in order to identify early cancer cells.

Therefore, Google needs to test its process using a range of scarily realistic fake arms. Certainly these give you goosebumps as they offer the same “auto-fluorescence and biochemical components” which is similar to realistic fake arms. The tech giant is inventing different types of arms which can suit different skin tones and types.

Revealing more about this project, Andrew Conrad, the head of Google’s Life Sciences division, told the Atlantic, “It’s important for us to understand how these nanoparticles and the perception of these nanoparticles perform with people with very different characteristics.”
He further added, “It is way weirder to have cancer cells floating through your body that are constantly trying to kill you.”

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